How do you win campaigns in a world awash with lies? And why do candidates and campaigns struggle to "use their normal brains" when those lies happen to start online?
In the second episode of this two-part conversation, join host Ron Steslow, Mike Madrid, and Sasha Issemberg to discuss the way Democratic political campaigns are adjusting to the challenges of the new information landscape, as Sasha’s reveals in his new book The Lie Detectives: In Search of a Playbook for Winning Elections in the Disinformation Age.
In part 2:
(01:53) What strategists learned about combating disinformation from foreign campaigns
(06:30) How a Brazilian candidate turned a lie about him into a branding opportunity
(17:50)How the Supreme Court in Brazil tried to fight disinformation
(30:00) Who gets to decide what’s a lie online?
(38:17) The use of AI in campaigns and disinformation
Read The Lie Detectives: https://www.sashaissenberg.com/the-lie-detectives Read The Victory Lab: https://www.sashaissenberg.com/the-victory-lab
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