In this two part episode, Mike Madrid joins Ron Steslow to discuss how political campaigns use polling data to make decisions and how pollsters gather data to measure public opinion.
(01:00) What do you mean, "it’s numbers season?"
(03:54) What polling data does and doesn’t tell us
(07:19) Looking for trends in polling
(10:57) How polling data drives decisions on political campaigns
(16:33) the importance of sampling
(23:23) How pollsters weight their data
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